Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The In-Store Marketplace helps retailers with in-store media choices and buys, allowing competitors to collaborate without feeling squashed. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Intuit QuickBooks' latest marketplace product is aimed at a segment that has been very slow to go digital. Read the whole story
COMMENTARY
by Joe Mandese
"The overall mix of advertising shifts possibly in favor of brand rather than performance," suggests GroupM's Brian Wieser, adding: "Isn't that an interesting observation?" Read the whole story
by Todd Wasserman
Emotion AI is a new twist, using the discernment of consumers' emotions to fuel individual responses to each consumer. Read the whole story
by Wendy Davis
Google must face antitrust claims brought by the Atlanta-based online ad tech company Inform, Inc., a federal appellate court ruled Friday. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The inclusive lingerie brand says this new channel has plenty of potential. Read the whole story
COMMENTARY
by Ali Amarsy, Op-Ed Contributor
Brand must create shopping occasions where they build relationships and learning preferences, or they are driving purchases that generate a data set of their … Read the whole story