Performance Marketing Insider
Microsoft Advertising launched several features Tuesday, including a Pinterest Import to support the integration of marketing strategies across platforms. Read the whole story
Apple privacy measures boosted its search ads business due to its App Tracking Transparency privacy initiative, while Facebook, Snap and others experienced sharp declines … Read the whole story
The deal aims to bring ratings to Yahoo News' more than 200 million monthly visitors, bringing credibility to the thousands of news sources Yahoo … Read the whole story
COMMENTARYMatthew Koontz worked at Hulu as director of product management, Xandr as director, product management and Snapchat as group product manager, monetization. He also … Read the whole story
The new services utilize R3's "bespoke" quarterly and annual audits to index a brand's performance across each of the digital marketing disciplines. Read the whole story
COMMENTARYSling TV had the fewest net installs among SVODs compared during the May-July period. Read the whole story
- COMMENTARY
The key is shifting from trial and acquisition to retention and targeted customer development. Read the whole story
- COMMENTARY
The biggest drivers for Black Friday and Cyber Monday purchases are free shipping and free returns, reports LoyaltyLion. Read the whole story
Growth for this year's traditional TV and AVOD ad revenue is projected to be up just 4.3% to $84.2 billion, according to MoffettNathanson Research … Read the whole story
Per eMarketer, "what's top of mind for healthcare/pharma marketers is the impending deprecation of third-party cookies." Read the whole story
