Consumer trust in a brand is crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, … Read the whole story

Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting the different ways marketers should use data to target emails. Read the whole story

Looking at media channels as a whole, sponsored events are the big winners in Kantar's latest media brand equity and ad-spend outlook study. Read the whole story

"It's in those moments where it's okay to say, okay, time to move on, time to find something else that really gives you joy … Read the whole story

"Today's customers have high expectations of brands that claim to be purposeful. But it's not enough to articulate purpose through words or one-off campaigns," … Read the whole story

Mobile analytics firm Kochava, currently facing prosecution by the FTC, was sued this week by a California resident who claims the company violated state … Read the whole story

The Network Advertising Initiative is raising concerns that the FTC's recent move toward regulating data collection may reflect a bias against targeted advertising. Read the whole story