Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Criteo, which defines its business as a "commerce media company," surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on … Read the whole story
by Laurie Sullivan
Microsoft on Thursday announced the Multi-platform feature available in Smart Campaigns, which allows marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms … Read the whole story
by Laurie Sullivan
A study of users of gaming and non-gaming apps identified patterns in how mobile users find and interact with their favorite apps. Read the whole story
by Wayne Friedman
Addressable TV advertising needs better ROI measurement for the business to accelerate. A new study finds half of advertisers would increase their investment in … Read the whole story
COMMENTARY
by Clark Rector, Op-Ed Contributor
Studies have shown that consumers are comfortable with data-driven advertising and more than half desire relevant ads. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Finding new prospective customers that "act like'' existing customers is what marketers really want when they are defining target audiences for advertising campaigns. That … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A bill allowing local news publishers to bargain collectively with Google, Facebook and other large tech platforms died in committee Thursday, after a Republican … Read the whole story
by Colin Kirkland
Instagram announced plans Tuesday to "drastically scale back its shopping features" and will instead "shift the focus of its e-commerce efforts to those that … Read the whole story
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by Richard Whitman, Columnist
WFA says the report, titled "Clients and Creativity," is the first global study to focus "specifically on clients' roles and the part they can … Read the whole story