Some 75% of marketers surveyed said IT teams are responsible for giving them access to data for their operations, and nearly 70% of marketers … Read the whole story

Katie Madding, chief product officer at Adjust, an analytics platform that helps marketers grow their mobile apps, believes Passkey will be a game changer … Read the whole story

In the first two quarters, ecommerce retailers spent $48.4 million on TikTok ads -- up 231% versus the previous 181 days' spending. Read the whole story

At its annual developer conference Friday, Roblox announced plans to roll the ads out next year, signaling a potential business model shift from relying … Read the whole story

"A number of new services have entered the marketplace with different approaches to the measurement of attention," Scott McDonald says, announcing the ARF's "Attention … Read the whole story

Fox says the Comscore deal means it can now use significantly larger data sets to benefit local linear TV advertisers. Over the last six … Read the whole story

Lincoln finished tops in consumer satisfaction when it comes to information/content, visual appeal, navigation and speed. Read the whole story

The service will give advertisers across its TV homes the ability to buy TV commercial time seconds before the ads air, Dish says. It … Read the whole story