Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon is pushing deeper into data, announcing features and tools today for sellers that will tap into customer insights and analytics data and help them launch products and increase sales. Read the whole story
by Laurie Sullivan
Google has introduced "publisher provided signals" -- codes that identify audience segments based on Audience Taxonomy and Content Taxonomy, created by the IAB to … Read the whole story
by Laurie Sullivan
Some consumers cut spending and change habits, but a lot depends on the products and what generation they represent, according to reports from Morning … Read the whole story
by Laurie Sullivan
The interactive editorial hub will help SMBs improve their process for recruiting, hiring and supporting employees, combining Indeed's industry knowledge and resources with Insider's … Read the whole story
by Laurie Sullivan
Google on Thursday announced it is rebranding ad extensions to assets in the Google Ads user interface. The change will roll out during the … Read the whole story
by Todd Wasserman
Geico's "Green Hawk" ad was top-ranked for men according to the Creative Attention scores on TVision's Ad Scoreboard. Read the whole story
by Ray Schultz
The SKAdNetwork has apparently helped publishers and marketers cope with the shift in opt-in rates caused by Apple's privacy changes. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Is Amazon simply providing unfettered access to the inbox? Some question the new Tailored Audiences program. Read the whole story
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by Wendy Davis
Apple, Google and Meta Platforms are urging a federal appellate court to immediately review a district court judge's refusal to dismiss a lawsuit over … Read the whole story
by Steve McClellan
That's according to agency research firm COMvergence which just released its "New Business Barometer For H1 2022," an assessment of 1,850 media account moves … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Platforms are in the best position to fix the review ecosystem -- and they have the tools to do it," the FTC says. Read the whole story