Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A bug bounty hunter and Yuga Labs engineer wants to know why Google paid him nearly $250,000 last month. Google cited human error, but why aren't there safeguards in place? Read the whole story
by Laurie Sullivan
Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the … Read the whole story
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by Laurie Sullivan
Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative … Read the whole story
by Karlene Lukovitz
Nearly one in three (29%) report having engaged with an interactive ad experience while streaming, finds Roku's annual holiday shopping survey. Read the whole story
by Wayne Friedman
EDO says airings rose to 637, up by 67 vs. 2021. Automotive was the biggest ad category, followed by insurance and consumer packaged goods. Read the whole story
by Wendy Davis
"Our report shows how more and more companies are using digital dark patterns to trick people into buying products and giving away their personal … Read the whole story
COMMENTARY
by Peter Sayn-Wittgenstein, Op-Ed Contributor
Could your marketing dollars be working harder for your brand outside the big three's comforting walls? Read the whole story
COMMENTARY
by Elise Stieferman
Here are three key ways marketers can set themselves and their brands up for success with the upcoming demise of cookies. Read the whole story
COMMENTARY
by Steve Ellwanger
Most likeable ad: The "All Together Now" commercial for Guinness, set in a pub, that launched in the walkup to Saint Patrick's Day. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
4 issues Netflix needs to address to determine if an ad-supported tier will dramatically change TV video ad marketing, measurement and culture. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost a third of small businesses have adopted AI, and most of those who have adopted it use email marketing. Read the whole story