Search & Performance Insider
Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic. Read the whole story
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which has seen 53% revenue growth in the past two years, driven by strategic … Read the whole story
With the outcomes under its belt, the MRC is now in the process of creating a framework for standardizing next-generation processes such as AI … Read the whole story
While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of … Read the whole story
COMMENTARYProgrammatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's … Read the whole story
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To ensure the best use of data we have, we need to explore how data interfaces with insights about user behaviors and marketing performance. Read the whole story
Ardia creates, analyzes, tracks and optimizes paid search marketing campaigns for the agency's clients. Read the whole story
Tips from Magdalena Sadowska, the community manager at PhotoAiD, a photo-sharing app. Read the whole story
Consumers are wary, and almost half distrust online retailers with their personal information, Optimove reports. Read the whole story
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Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment - … Read the whole story
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Experience seems to be devalued in stressful times, which creates situations of ageism -- specially prevalent in the media business. Read the whole story
LinkedIn says it "immediately took steps to correct the errors, notify advertisers, and issue makegoods to all potentially affected advertisers that in most instances … Read the whole story
