Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Despite record-setting inflation rates and other economic challenges, shoppers still plan to spend the same or more than in 2021 for their holiday shopping, according to data released by eBay … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Senate Judiciary Committee has advanced a bill that would compel large platforms to subsidize news outlets and distribute their posts -- even ones … Read the whole story
by Steve McClellan
The new unit is designed in part to optimize partnerships with Amazon, Instacart, Kroger and Walmart Connect that were announced earlier this year. Read the whole story
by Colin Kirkland
Niantic has announced the launch of Lightship VPS (visual positioning system), a browser-based technology that allows developers to build web-based AR experiences connected to … Read the whole story
COMMENTARY
by Whitney Fishman Zember
Brands will now be able to integrate into Roblox experiences via interactive billboards, as well as creating "portal" tunnels between games. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Absolutely -- they'll bounce back more quickly than those who don't, according to study cited in "Journal of Research in Marketing." Read the whole story
by Joe Mandese
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, it was a mixed bag, but you could make some logical leaps. My … Read the whole story
COMMENTARY
by Ben Dutter, Op-Ed Contributor
A recent study confirmed what media planners have known for 70 years: the most important factors in media impact are creative, frequency, campaign duration … Read the whole story
by Rob Williams
About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume. Read the whole story