Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Despite inflation, 86% of consumers looking to shop for the holidays say brands could persuade them to spend more than planned. Here's what they said. Read the whole story
by Laurie Sullivan
Google has built YouTube into the dominant player in the OTT video market - especially in the U.S.- and is expected to grow viewership … Read the whole story
by Laurie Sullivan
Microsoft's Venture Fund M12 led a $20 million investment round in Space and Time, a decentralized data analytics platform, valuing the company at $300 … Read the whole story
by Joe Mandese
He is the latest C-level appointment reconstituting Crossmedia's U.S. leadership team, following recent additions of COO (Ali Plonchak), Chief Strategy Officer (Anne Bologna), Chief … Read the whole story
by Wayne Friedman
Advertisers can now see unified campaign cross-platform results, including deduplicated reach and cross-platform frequency of their media buys, across three major sell-side platforms. OpenID … Read the whole story
by Robert Williams
Almost two-thirds of people aged 18-25 said they had been influenced to buy a product after seeing it on social media. Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
As the U.S. becomes a multicultural majority, the need to authentically reach multicultural consumers is a business imperative. Read the whole story