Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Lunio, a company focused on click-fraud prevention, announced closing $15 million in Series A funding. Read the whole story
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by Laurie Sullivan
Google announced plans to shut down its cloud gaming service Stadia on January 18, 2023, to shed costs. Read the whole story
by Laurie Sullivan
Ogury GM of the Americas Anthony Flaccavento was a high school athlete who had opportunities to play at the collegiate level and later spent … Read the whole story
by Wayne Friedman
The deal will provide "four-screen measurement" across traditional TV, CTV, desktop and mobile in Nielsen Total Ad Ratings, and will allow TV advertising on … Read the whole story
by Joe Mandese
Magna's downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12.1% when Dentsu released its update in … Read the whole story
by Joe Mandese
While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively … Read the whole story
by Karlene Lukovitz
Capabilities available for Roku media running through its OneView platform. Read the whole story
by Robert Williams
More than half of consumers say they're researching holiday purchases on e-commerce and retail sites. Read the whole story
COMMENTARY
by Joe Mandese
"The targeting reach of social apps is hurt by the update of millions of users on Apple's smartphones since last year," says IPG Mediabrands' … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
History and math tell us that the extraordinary market expansion that we've been experiencing isn't likely to continue. Read the whole story