Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Collaborative tests that began between ID5 and Sovrn and many publishers set out to prove there are privacy-safe ways to use data. Read the whole story
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by Laurie Sullivan
Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will … Read the whole story
by Laurie Sullivan
Snowflake's report examines patterns and technologies used by its customers that generated revenue from June 1, 2021-June 1, 2022 to understand which technologies they … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
FDA approved Amylyx Pharmaceutical's Relyvrio, which slows down progress of ALS, and will be available in four to six weeks. Read the whole story
by Robert Williams
The biggest barrier to personalization at scale is a lack of consistent audience segmentation across channels. Read the whole story
by Steve Ellwanger
In one spot, company co-founder mingles with woman whose health hack is making smoothies in a blender without a top. Uh-oh. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Many moms know Zulily as a pioneer of the online flash sale. The decade-old brand recently announced a shift in emphasis towards overall value … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I previously predicted AIs would come for jobs that were mostly numbers-based. But I had not seen the editorial AI takeover coming this fast. Read the whole story