Performance Marketing Insider
Former Google CEO and Chairman Eric Schmidt believes Chainlink, a blockchain oracle network, has "better technology" and "scales better" than other cryptocurrencies like Bitcoin and Ethereum. Read the whole story
Vector Media and Tranzito have been awarded the City of Los Angeles's Sidewalk and Transit Amenities Program contract to upgrade LA's bus shelter network. … Read the whole story
The technology allows marketers to make shoppable moments attributable by measuring performance across promotions and media campaigns through multi-touch attribution. Advertisers and clients are … Read the whole story
- COMMENTARY
OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at … Read the whole story
Food and beverage brands make up half of Gen Z's top 40. Read the whole story
- COMMENTARY
Consumers can use the Yahoo Mail app to track gift cards, purchase and free subscriptions that are about to start costing money. Read the whole story
- COMMENTARY
As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? Read the whole story
COMMENTARYMany moms know Zulily as a pioneer of the online flash sale. The decade-old brand recently announced a shift in emphasis towards overall value … Read the whole story
COMMENTARYThe home security company is rebranding, touting its advanced security features more than its ease of use. Read the whole story
