Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft is releasing several new updates to make it easier for marketers to connect with consumers. One builds on Google Import, so marketers can duplicate Google Performance Max campaigns as … Read the whole story
by Laurie Sullivan
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will join its board of directors as chairman. De Nardis previously joined LoopMe's advisory … Read the whole story
by Laurie Sullivan
As remote work patterns evolve, Yelp found the average yearly business growth in non-downtowns has almost tripled that of downtown areas from April 2020 … Read the whole story
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by Laurie Sullivan
Neutronian today launched NQI Minority Ownership Verification, a standard approach to validating and scoring companies based on minority ownership. Undertone's Uplift Collective is the … Read the whole story
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by Laurie Sullivan
A Cal State Long Beach student was one of 130 people killed in Islamic State group attacks in November 2015. The attackers struck cafes, … Read the whole story
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by Wendy Davis
A Minnesota resident is suing Google for allegedly violating a state privacy law by retaining records of videos he rented online. Read the whole story
COMMENTARY
by Corinne Casagrande
The sandwich generation is defined as adults who have a parent 65 or older, and are either raising a child under 18 or providing … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A recent study shows that the algorithms behind search are built on top of the biases endemic to our society. Read the whole story
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by Karlene Lukovitz
Brands can opt to have their videos highlight lowest-price local retailer with item in stock. Read the whole story
by Robert Williams
The portion of Amazon shoppers who said the site's Sponsored Ads are helpful nearly doubled, from 20% in 2019 to 38% this year. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Consumers are fretting more over rising costs, and looking for new ways to cut corners. Read the whole story
by Fern Siegel
The use of smartphones and other portable devices, coupled with the legions of internet fans, are driving the market. Read the whole story