Search & Performance Insider
Wildfire Systems, a platform that powers reward programs, collaborated with research firm Big Village to survey more than 1,000 U.S. adults about shopping rewards programs including cashback, discounts, and other … Read the whole story
DoubleVerify on Wednesday announced the launch of the DV Attention Lab with inaugural customer Mondelez International. The measurement aims to provide an alternative to … Read the whole story
In the coming weeks, businesses and advertisers will see the Google tag capabilities directly integrated into Google Ads and Google Analytics to provide a … Read the whole story
The top-selling audience segments in North America for first-half 2022 were those with household incomes of $100,000. Globally, Advanced Demographics, B2B and Custom remain … Read the whole story
Continuous measurement is designed to eliminate manual tagging and deliver more data for targeting and campaign management and analysis. Read the whole story
The new ad options include music optimization for Reels ads, new ads in Explore, multi-advertiser ads and augmented-reality ads. Read the whole story
A federal judge in California has thrown out a lawsuit by Android users who claimed that Google wrongly took their "property" when it allegedly … Read the whole story
Following recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple's latest is good news for Madison Avenue. Read the whole story
- COMMENTARY
Gartner's 2022 MarTech Survey revealed that marketers only use 42% of the capabilities in their martech stack overall, down from 58% in 2020. Read the whole story
- COMMENTARY
Beauty, fashion, electronics and fast-moving consumer goods are among the verticals that work particularly well with live streams. Read the whole story
Previously, Downs Mulder served for 14 years at "The Washington Post." Read the whole story
