Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Skai, which releases data tracking its clients' monthly spending, found the average daily amount marketers spent for paid-search advertising in September rose 5% vs. the the prior month. The data … Read the whole story
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by Laurie Sullivan
Google now automatically pulls in relevant creative content from a company's landing page, website, existing ads and keywords in ad groups to complement the … Read the whole story
COMMENTARY
by Steve Ellwanger
Gen Z-ers grew up with brands like Coca-Cola and Oreos that evoke nostalgia while at the same time continuing to innovate. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Finding it harder to pay their bills, high-income families are rethinking holiday spending. Read the whole story
by Robert Williams
More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries. Read the whole story
COMMENTARY
by Ben Kunz
Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril. Read the whole story
COMMENTARY
by Karlene Lukovitz
CTV's ROI is better than other media channels' in both the short and long term, according to Analytic Partners' data/analysis. Read the whole story