Skai, which releases data tracking its clients' monthly spending, found the average daily amount marketers spent for paid-search advertising in September rose 5% vs. the the prior month. The data … Read the whole story
Google now automatically pulls in relevant creative content from a company's landing page, website, existing ads and keywords in ad groups to complement the … Read the whole story
Gen Z-ers grew up with brands like Coca-Cola and Oreos that evoke nostalgia while at the same time continuing to innovate. Read the whole story
Finding it harder to pay their bills, high-income families are rethinking holiday spending. Read the whole story
More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries. Read the whole story
Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril. Read the whole story
CTV's ROI is better than other media channels' in both the short and long term, according to Analytic Partners' data/analysis. Read the whole story