Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Apple iPhone users can now track medications and learn about possible interactions with substances such as marijuana, another example of change to a progressive industry. A Surfside report looks at … Read the whole story
by Laurie Sullivan
Walmart's Rollbacks and More officially kicks off the holiday shopping season with deals on electronics, home, toys, fashion and more. For advertisers, the data … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
NBTV built a network to responsibly promote and sell alcohol and will soon launch channels for golf and cannabis for health and wellness. Other … Read the whole story
by Joe Mandese
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending will expand 11.1% to $75.16 billion this year, according to PQ Media's just-released … Read the whole story
by Tanya Gazdik
The addition of Amazon Alexa is meant to help customers simplify and organize their lives, according to the automaker. Read the whole story
by Wendy Davis
Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly draws on voice recordings captured by Alexa to target … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
A disciplined four-step process guides this brand's light-hearted and playful launches. Read the whole story
COMMENTARY
by Joe Mandese
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wieser quips, "If you said that, people would say, '$6 trillion - that's … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A majority of B2C firms have not yet deployed predictive analytics with machine learning capabilities, Pecan AI and Ascend2 report. Read the whole story