Performance Marketing Insider
The technology identifies the number of individuals at a company reading more about a specific topic, not the individuals. That data point creates the trigger and predictive insight that someone … Read the whole story
Google will enable users of Chrome and Android to create and use passkeys to log into Android devices. Users can store passkeys on their … Read the whole story
Microsoft brought attention to new graphic design apps Wednesday. The Designer app in Microsoft 365 features AI-image generation to generate images from text by … Read the whole story
At Google, cloud services and AI continue to drive its growth. Many large exchanges use Google Cloud to bring scale and speed to always-open … Read the whole story
Sridhar Ramaswamy, who formerly led Google's ad business, is building a search engine spun out from privacy-focused search engine Neeva called nxyz, which ingests … Read the whole story
With the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo has announced a new AI-generated mobile native ad offering that is more focused … Read the whole story
The effort is part A&G's initiative to support professional journalism and its influence against the growing encroachment of often unverified "feed news." Read the whole story
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- Comcast Advertising says advertising in long-form TV programming on full-screen … Read the whole story
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Facebook, Instagram, and TikTok typically garner all the attention, but in many instances Pinterest is the more cost-effective and impactful channel. Read the whole story
And even more are planning to move money from traditional/offline media to digital channels according to the WFA's latest survey of advertisers. Read the whole story
- COMMENTARY
The pandemic was a reset moment for outdoor advertising: like clearing out a cluttered shed and promising never to let it get full of … Read the whole story
GMerge, a web-based software tool, enables brands to send emails using Gmail addresses. Read the whole story
