Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The technology identifies the number of individuals at a company reading more about a specific topic, not the individuals. That data point creates the trigger and predictive insight that someone … Read the whole story
by Laurie Sullivan
Google will enable users of Chrome and Android to create and use passkeys to log into Android devices. Users can store passkeys on their … Read the whole story
by Laurie Sullivan
Microsoft brought attention to new graphic design apps Wednesday. The Designer app in Microsoft 365 features AI-image generation to generate images from text by … Read the whole story
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by Laurie Sullivan
At Google, cloud services and AI continue to drive its growth. Many large exchanges use Google Cloud to bring scale and speed to always-open … Read the whole story
by Laurie Sullivan
Sridhar Ramaswamy, who formerly led Google's ad business, is building a search engine spun out from privacy-focused search engine Neeva called nxyz, which ingests … Read the whole story
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by Colin Kirkland
With the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo has announced a new AI-generated mobile native ad offering that is more focused … Read the whole story
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by Steve McClellan
The effort is part A&G's initiative to support professional journalism and its influence against the growing encroachment of often unverified "feed news." Read the whole story
by Wayne Friedman
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- Comcast Advertising says advertising in long-form TV programming on full-screen … Read the whole story
COMMENTARY
by Nicole Penn
Facebook, Instagram, and TikTok typically garner all the attention, but in many instances Pinterest is the more cost-effective and impactful channel. Read the whole story
by Steve McClellan
And even more are planning to move money from traditional/offline media to digital channels according to the WFA's latest survey of advertisers. Read the whole story
COMMENTARY
by Rob Ward, Op-Ed Contributor
The pandemic was a reset moment for outdoor advertising: like clearing out a cluttered shed and promising never to let it get full of … Read the whole story
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by Ray Schultz
GMerge, a web-based software tool, enables brands to send emails using Gmail addresses. Read the whole story