Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Basis Technologies SVP Grace Briscoe can tell marketers a lot about the process to activate political ads in CTV. The digital approval process can be lengthy, because humans must review … Read the whole story
by Laurie Sullivan
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with … Read the whole story
by Laurie Sullivan
Rakuten's latest cashback ad campaign that launched Thursday is all about the "shimmy." It features NBA star Stephen Curry, of the Golden State Warriors. Read the whole story
by Todd Wasserman
Consider this Galaxy S22 series ad, which shows a tiger swatting at the word "Galaxy" and eventually charging out of the billboard space. Read the whole story
COMMENTARY
by Joe Mandese
The selection has less to do with how people actually live their lives, and more to do with how people monetize their lives - … Read the whole story
by Karlene Lukovitz
The new format is part of TikTok's efforts to position itself as a performance solution and take share from Meta, YouTube. Read the whole story
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by Karlene Lukovitz
Mutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within a single workflow. Read the whole story
by Colin Kirkland
TikTok's plans to build warehouses and create an e-commerce supply chain could directly challenge Amazon. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
The holy grail is longitudinal patient records, so wherever doctors are, available data will be in one place. Read the whole story
COMMENTARY
by Ashley Cooksley
Your social media communications should not be about your products, but rather about how they make people feel, or how they have impacted users' … Read the whole story
by Wendy Davis
A ruling against Instagram would "profoundly distort copyright law and make millions of website operators into infringers," tech companies say in a friend-of-the-court brief … Read the whole story
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by Wendy Davis
A federal appellate court on Wednesday stayed a ruling that would have allowed Texas to enforce a law prohibiting large tech platforms from suppressing … Read the whole story
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by Fern Siegel
The new hires will build out Criteo's Commerce Media Platform to help clients in the direct-to-consumer and performance marketing spaces. Read the whole story