AppsFlyer's report shows Apple Search Ads tripled market share since H1 2020. Its Performance Index shows top media sources like Google Ads and Meta Ads continue to lose ground in … Read the whole story
The company has been testing this process for more than a year to ensure it meets certain criteria. It will roll out first in … Read the whole story
A preholiday ecommerce survey from the analyst firm Baird Equity Research suggests consumers are prioritizing values. Read the whole story
The partnership also includes Yahoo Member Connect, a new suite of solutions that features digital out-of-home and third-party supply available through the Yahoo Exchange. Read the whole story
Pregnant women, moms want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%). Read the whole story
While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their … Read the whole story
A growing number of fact-checking news sites help voters evaluate and understand the information they read. But who has the time? Consider political TV … Read the whole story
The program focuses on positioning for success (resume building, personal branding, mock interviews), multicultural marketing, AdTech fundamentals, media strategy, digital product management, and leadership … Read the whole story
Deciding who to work with is a balancing act between budget, reach, and influence. Focus on creators who will do more than just lend … Read the whole story