Performance Marketing Insider
by Laurie Sullivan, Staff Writer
AppsFlyer's report shows Apple Search Ads tripled market share since H1 2020. Its Performance Index shows top media sources like Google Ads and Meta Ads continue to lose ground in … Read the whole story
by Laurie Sullivan
The company has been testing this process for more than a year to ensure it meets certain criteria. It will roll out first in … Read the whole story
by Laurie Sullivan
A preholiday ecommerce survey from the analyst firm Baird Equity Research suggests consumers are prioritizing values. Read the whole story
by Colin Kirkland
The partnership also includes Yahoo Member Connect, a new suite of solutions that features digital out-of-home and third-party supply available through the Yahoo Exchange. Read the whole story
by Les Luchter
Pregnant women, moms want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%). Read the whole story
by Joe Mandese
While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A growing number of fact-checking news sites help voters evaluate and understand the information they read. But who has the time? Consider political TV … Read the whole story
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by Richard Whitman, Columnist
The program focuses on positioning for success (resume building, personal branding, mock interviews), multicultural marketing, AdTech fundamentals, media strategy, digital product management, and leadership … Read the whole story
COMMENTARY
by Jane Hovey
Deciding who to work with is a balancing act between budget, reach, and influence. Focus on creators who will do more than just lend … Read the whole story