Third-party companies like Honey, RetailMeNot and Capital One Shopping are impacting affiliate attribution, costing merchants more than $3 billion annually. Clean.io this week will … Read the whole story

To help advertisers reach engaged viewers, YouTube will launch a feature called Moment Blast designed for brands to raise awareness in key moments such … Read the whole story

Brands and retailers need to understand what consumers consider non-negotiable, what they're willing to pay more for and what those with the highest purchasing … Read the whole story

Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data. Read the whole story

MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story

While it's unclear how much impact things like Mediabrands' responsibility index actually have on media and platforms, it is at least a factor. According … Read the whole story

How this D2C brand is keeping up with people's changing video preferences. Read the whole story

Instead of cutting budgets, It's better to change the media mix to improve the return on investment for ad campaigns. Read the whole story

"One of the most important drivers of advertising through the pandemic was this mass expansion of new business formation in the early stages," GroupM's … Read the whole story

Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increase the speed to market of cross-platform and cross-publisher clean room solutions and … Read the whole story