Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Many retailers and brands are making promises they cannot keep as we head into the holiday season. Read the whole story
by Laurie Sullivan
The Ad Council -- which has taken on issues such as drunk driving and wildfire prevention -- is now collaborating with YouTube, Snap and … Read the whole story
by Laurie Sullivan
Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to market strategy and will lead sales, driving revenue through Yahoo's consumer and business-to-business … Read the whole story
COMMENTARY
by Jason Prance
Most brand marketers are unaware of the significant impacts that Google's evolution of Google Analytics to GA4 will bring. Read the whole story
by Colin Kirkland
Novel will be the first all-in-one Web3 tool on Shopify and will invite users to create NFTs and drop collections while handling programming and … Read the whole story
by Fern Siegel
Brands will have inventory data from 40 retailers to enhance digital media buying based on in-store availability. Read the whole story
by Ray Schultz
Fifty-nine percent of Black viewers are more likely to buy from brands that feature someone from their identity group in ads. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The blueprint features a vision for protecting our civil rights in the Algorithmic Age. Read the whole story