Consumer concerns about data privacy and regulatory pressure have left Google with no choice but to discontinue third-party cookie use in Chrome, Google VP of Global Ads Dan Taylor said … Read the whole story
Instacart on Wednesday launched an objective-based framework for buying ads in its self-service Ads Manager portal to automate the ad-creation process, similar to the … Read the whole story
Tripadvisor has announced a limited series on Prime Video to create unique broadcast travel guides to mystery destinations. In September, it launched a content … Read the whole story
But brands need to demonstrate to customers the value of sharing location data -- a task respondents to a recent study found "challenging." Read the whole story
All things considered, Harmelin would still rather be in Philadelphia, but the truth is physical geography has become much less relevant than it's been … Read the whole story
Netflix's plans to expand its focus into gaming were announced at TechCrunch Disrupt 2022. TechCrunch says Netflix will open a new gaming studio and … Read the whole story
The deal with Magnite will give marketers programmatic access to ad inventory from the company's OneFOX platform, which unifies Fox's inventory across all its … Read the whole story
Black consumers are most likely to find representative content on streaming platforms that have a broader selection of content. Read the whole story
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
Citing concerns about online extremism, Letitia James wants platforms to restrict livestreaming, and to block posts showing "unlawful violent criminal" conduct. Read the whole story
Let's call branding what it really is: future response. This new name will bring clarity and unity to the debates over what branding does. Read the whole story
With stores in select tourist cities, the M&M characters strive for a universal welcome. Read the whole story