Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Food, Home & Garden, and Travel are the categories less likely to have fraud, malware and unsafe traffic on publisher sites, according to the Sellers.guide analysis of publishers. Read the whole story
by Laurie Sullivan
Google has begun to roll out My Ad Center -- which allows users to control the type of ads they see across Search, YouTube, … Read the whole story
by Laurie Sullivan
Fifty-five percent of U.S. and U.K. consumers in a survey cited poor fit as the top reason for returns when buying online, followed by … Read the whole story
by Ray Schultz
Online chatter about early shopping has increased by 62% YoY, Cision states. Read the whole story
by Ray Schultz
Email is the preferred channel for digital shoppers, followed by SMS/text, Constant Contact reports. Read the whole story
by Joe Mandese
While monthly data through September suggests the beginning of a new U.S. ad recession, the big agency forecast units continue to project double-digit gains … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
"What we endeavor to become is a consumer lifestyle brand," said Ryan Anderson, Quest Diagnostic's executive director of consumer marketing. Read the whole story
COMMENTARY
by Karlene Lukovitz
Understanding holiday app install, session and session-length behaviors can help mobile marketers be prepared, whatever the trends this season. Read the whole story
by Wendy Davis
"If you do need to discuss sensitive information in texts or online messages, use a secure, encrypted messaging app," Karl Racine's office said in … Read the whole story