Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The audience segments are built from signals collected about the 170 million people who have participated in PCH's free-to-play, and chance-to-win experiences. Read the whole story
by Laurie Sullivan
Google has been testing a product image grid that turns the search results into an ecommerce category page. It first launched on mobile and … Read the whole story
by Laurie Sullivan
The RNC filed a lawsuit against Google that alleges that it suppresses Republican email solicitations. The lawsuit focuses on how Google's Gmail screens solicitations … Read the whole story
by Laurie Sullivan
The partnership expands on Pinterest's strategy to create and stream original content, and follows a partnership with Tastemade announced in June that slated 50 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, … Read the whole story
by Colin Kirkland
YouTube has begun to roll out a new look and features to all users, including a pinch-to-zoom feature, new button options, ambient mode, an … Read the whole story
COMMENTARY
by Karlene Lukovitz
Shoppability, social streams and gamification are all in the mix, and with Disney+ and Netflix entering the fray, the innovation timetable is likely to … Read the whole story
by Karlene Lukovitz
Solutions to streaming advertising challenges already exist, but the question is how many programmers, agencies and marketers "are ready and willing to adopt them," … Read the whole story
by Steve Ellwanger
Among top 10 brands by total ad impressions, six were in household and personal-care products -- led by P&G's Downy fabric softener at #1. Read the whole story
by Robert Williams
A key concern for brands is that some of the most popular digital channels among younger consumers provide fewer opportunities for ad breaks. Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
COMMENTARY
by Joe Mandese
GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like … Read the whole story
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by Richard Whitman, Columnist
That's according to a new study from Adsmovil, Publicis Media and ThinkNow tracking the Hispanic digital purchase journey. Read the whole story
COMMENTARY
by Dmitry Chervonyi
For instance: Create different content formats for various funnel stages. Read the whole story