Performance Marketing Insider
"I hated automation when I first started doing it," said Patrick Gilbert, COO at AdVenture Media Group. "I wanted it to fail. I wanted to prove that my manual bidding … Read the whole story
Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. Read the whole story
The company is bringing measurement, video, and clean room products to advertisers across Amazon properties. Read the whole story
During an earnings call, CEO Satya Nadella said there are plans to grow Microsoft Advertising's third-party business on its ad platform along with LinkedIn … Read the whole story
"We need to break the [general market] media reach habit," he said during his opening ANA keynote. Read the whole story
Most conservative web sites suffered traffic declines in September -- particularly Foxnews.com, which took a 23% hit, according to TheRighting -- and the only … Read the whole story
YouTube ad revenue dipped 2% in Q3, and parent Alphabet's total revenue growth was just 6%. Read the whole story
- COMMENTARY
When it comes to striking the proper tone on public messaging, holidays can your organization's best friend -- or worst enemy. Read the whole story
CreatorCart, a new social selling tool, has announced its first beta available to brands, influencers, and creators. Read the whole story
