Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Disney CEO Bob Chapek wants to combine personal consumer data from the Disney+ streaming service and Disney parks to give customers a unique experience. Read the whole story
by Laurie Sullivan
The transition to Google Analytics 4 is complex. Google has moved the migration deadline to July 2024 and will shift support from UA360 and … Read the whole story
by Laurie Sullivan
Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies. Read the whole story
by Laurie Sullivan
Investors Play Ventures, Roosh Ventures, and Twitter initially infused Alter with $3 million in seed funding. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Raja Rajamannar, chief marketing and communications officer for MasterCard, talked about using branding to reach all five senses. Read the whole story
COMMENTARY
by Kathy Sheehan, Op-Ed Contributor
When the outcome of our entire world order is anyone's guess, Gen Alpha's well-being depends on their ability to ride the waves of chaos. Read the whole story
by Fern Siegel
The Acast identity graph lets advertisers leverage their first-party data to better target high-value audiences. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Google's YouTube should be a winner given its significant and growing viewership, but ad revenue declines signal a broader vulnerability. Read the whole story
by Colin Kirkland
A study of Google searches for cryptocurrencies finds the U.S. ranks 15th, with the Netherlands first and Turkey second. Bitcoin is the most-searched currency … Read the whole story
by Robert Williams
But most consumers don't approve of advertising that appears next to different kinds of objectionable content, like porn or hate speech. Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
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by Karlene Lukovitz
SSP's latest version lets local broadcasters set their own rate guidance to ensure that offers meet their rate criteria. Read the whole story
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by Richard Whitman, Columnist
Ad legend Cindy Gallop and others at the Worldwide Partners Global Summit urged the industry to refocus on meaningful connections between brands and customers … Read the whole story