Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Many of this year's World Cup soccer games will take place during work hours, when consumers are on their PCs or desktop computers, giving advertisers the chance to gain the … Read the whole story
by Laurie Sullivan
Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first … Read the whole story
by Laurie Sullivan
Apple's focus on the latest release of its Watch and related apps highlights fitness, health, and well being, proving that services and subscriptions can … Read the whole story
by Laurie Sullivan
"The potential as a search engine is huge, and mostly unrecognized, except perhaps by Google, which has licensed Twitter content," Colin Sebastian, senior research … Read the whole story
COMMENTARY
by Steve Ellwanger
According to the NAD, it's a case involving "unusual circumstances" because J&J won the first round of its challenge, but lost the second. Read the whole story
by Colin Kirkland
Creator monetization company BBTV has acquired the assets of Outloud Media, a creator economy business focused on distributing and monetizing creator content across multiple … Read the whole story
by Sarah Mahoney
Lower-than-expected results, especially in Amazon's computing division, gave investors a pre-Halloween scare. Read the whole story
COMMENTARY
by Karlene Lukovitz
Also, even mobile marketers think that CTV advertising spend will eventually surpass mobile advertising. Read the whole story
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by Ray Schultz
Almost all marketers say account-based marketing is important, and most feel their ABM programs are successful, Foundry reports. Read the whole story