Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Coupons and rebates are making a strong comeback. Here are three ways brands can reach consumers looking for deals. Read the whole story
by Laurie Sullivan
The first ad in the series created by agency 72andSunny aired last week on Thursday Night Football via Amazon Prime. Read the whole story
by Laurie Sullivan
Similarweb is collaborating with TV outcome measurement company EDO for convergent TV to enable brands to use search data to measure TV ad performance. Read the whole story
by Joe Mandese
The accreditation applies only to Facebook's direct monetization controls, but Meta has already begun testing content-based inventory controls -- including adjacencies -- for both … Read the whole story
by Colin Kirkland
Snap's partnership with BigCommerce allows U.S. merchants to directly integrate their store into Snapchat as a one-stop-shop to sync product catalogs and create immersive … Read the whole story
by Karlene Lukovitz
Traditional TV still reaches 81% of frequent-voter household, while 51% reached via streaming are incremental, per an Effectv analysis of 2022 primaries ad campaigns. Read the whole story
by Rob Williams
CPG ad spending totaled about $4.3 billion during the first nine months of 2022, compared with $5.4 billion a year earlier. Read the whole story
COMMENTARY
by Tyler Goldberg, Op-Ed Contributor
Brands today are spending more time in a space formerly reserved for politicians and issues groups. Whether it's Amazon's emphasis on being the best … Read the whole story
COMMENTARY
by Julie Maines
Navigating inflation with richer insights into consumer emotion. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Ads are an interesting reflection of the culture in which that ad has to perform. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Salesforce reports an improvement in real-time marketing and high email usage. Read the whole story