Performance Marketing Insider
by Laurie Sullivan, Staff Writer
LinkedIn says it will continue to invest in innovative tech to help B2B marketers navigate the privacy landscape and to enable marketers to build relationships with multiple decision makers. Read the whole story
by Laurie Sullivan
Just 48% of respondents to a Merkle survey prioritized organic search more this year vs. last, and 53% for paid search. Fewer advertisers also … Read the whole story
by Laurie Sullivan
George Panagopoulos loves data and questions everything, which is likely why Experian Marketing Services recently appointed him CTO. Read the whole story
by Tanya Gazdik
Although the company, which is a subsidiary of Volkswagen, works with a number of automakers, none are specifically mentioned in the creative. Read the whole story
by Colin Kirkland
A study by Razorfish reveals 71% of respondents see virtual goods as a luxury item and believe they are equal to or more valuable … Read the whole story
COMMENTARY
by Christine Cifra, Maureen Link
One tip: Reframe the team around generalist skills. Read the whole story
by Robert Williams
YouTube in September reached a platform high of 8% of total TV usage. Read the whole story
COMMENTARY
by Barry Green
One strategy for innovation: Take a risk when you're doing well. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
The "Meant to Be Together" campaign focuses on the lives and relationships of people affected by cancer. Read the whole story
by Sarah Mahoney
New ads focus on the connection that can come from discovering the perfect gift for loved ones. Read the whole story