Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marty Kratky-Katz, Blockthrough CEO, says: "The future means providing an on-ramp to Acceptable Ads." He writes that "consumers want to be protected from what they consider unnecessary advertising." Read the whole story
by Laurie Sullivan
It appears that Elon Musk, the new owner of Twitter, has a strategy to improve search on the platform, and acknowledged that "fixing search … Read the whole story
by Laurie Sullivan
If comedian Kathy Griffin didn't impersonate Elon Musk this weekend, misleading Twitter users to believe he would vote Democrat in Tuesday's election, the general … Read the whole story
by Laurie Sullivan
Apple plans to build a live TV ad network in preparation for streaming Major League Soccer games. Read the whole story
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by Wendy Davis
Reps. Jan Schakowsky and Gus Bilirakis ask Google and Apple whether they plan to expel Chinese-owned TikTok from their app stores, given its potential … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AnalyticsIQ announced Monday the launch of its B2C solution that combines data from its business database and customer database. Read the whole story
by Steve McClellan
The study explored the impact of advertising when viewed across single or multiple media screens, testing combinations of linear TV, CTV, and mobile for … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Musk has never worked in an ad-supported medium before, and is in a new position of kowtowing to advertisers -- or not. Read the whole story
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by Colin Kirkland
the vast majority of Americans are aware their data is being tracked, and 86% believe Google should adjust how they track data and move … Read the whole story
COMMENTARY
by Kris Tait
Sometimes we need to hang tight, wait and observe. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Me-too brands have cluttered and confused the DTC eyewear marketplace in recent years. But EyeBuyDirect was one of the original entrants, founded in 2006. … Read the whole story
by Wayne Friedman
Positive news came with September reversing a general monthly decline that began in March, which witnessed a 1% slip. This was followed by April's … Read the whole story
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by Wendy Davis
A federal judge said hiQ Labs violated LinkedIn's terms of service by scraping its site, but also said LinkedIn may have waived its legal … Read the whole story