Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Review bombing -- when a group of disgruntled consumers posts negative reviews -- can damage a company's online ratings if left unchecked, leading to negative brand perception, says SOCi Director … Read the whole story
by Laurie Sullivan
The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds … Read the whole story
by Laurie Sullivan
Borrell Research on Wednesday released data projecting that local advertising will experience growth of a mere 0.6% next year. Read the whole story
by Laurie Sullivan
Retailers and consumer pacakaged goods companies are scrambling to meet customer demand for fast home delivery of products, citing outdated supply and delivery chains, … Read the whole story
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by Laurie Sullivan
Twitter developers have been working to combat hateful content on the platform -- even more so since Elon Musk acquired the company. Read the whole story
COMMENTARY
by Todd Reinhart, Bill Skrief
In the opt-in culture of Web3, it will be critical to understand what motivates people to give their data away. Read the whole story
by Colin Kirkland
Facebook earns the highest revenue per user, followed by Twitter and Instagram, a study has found. In entertainment, Hulu is the highest-earning app, followed … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Report makes no bones about citing parts of the industry that have come under criticism for "preying on consumer fears to make a profit." Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
What makes the job the most fun is identifying trends and finding new channels to adopt. Read the whole story
by Wayne Friedman
Comscore's custom audience segments will be incorporated into Simulmedia's TV+ to help entertainment marketers target audiences across data-driven linear TV and CTV. Simulmedia's predictive … Read the whole story
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by Wendy Davis
1-800 Contacts on Wednesday urged a court to reinstate a lawsuit accusing Warby Parker of wrongly using the term "1-800 Contacts" to trigger search … Read the whole story