Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Hackers are using search engine optimization (SEO) to conduct a massive black hat campaign that compromises nearly 15,000 websites. The code redirects visitors to fake Q&A discussion forums. Read the whole story
by Laurie Sullivan
Advertisers can now select a frequency target and YouTube will optimize for maximum unique reach with a frequency goal.The option for video campaigns allows … Read the whole story
by Laurie Sullivan
Ad messaging skewed heavily negative this election cycle, emphasizing what voters could lose rather than gain by voting for either party, according to an … Read the whole story
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by Laurie Sullivan
Emodo's strategy to help advertisers reach its audience through an advanced native ad format positions the company for massive growth. Read the whole story
by Robert Williams
Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user. Read the whole story
COMMENTARY
by Karlene Lukovitz
Initiative has a roadmap for setting technical standards and creating a structure to normalize ad buying, measurement and reconciliation across CTV, linear and broadcast … Read the whole story
COMMENTARY
by Joe Mandese
When Nestle tested mobile ads delivered via 4G, versus WiFi, it found no loss in reach or effectiveness, but reduced its carbon footprint 47%. Read the whole story
by Ray Schultz
Email -- while a widely implemented strategy -- is not getting much of an increase, Sagefrog Marketing Group reports. Read the whole story