Performance Marketing Insider
Hackers are using search engine optimization (SEO) to conduct a massive black hat campaign that compromises nearly 15,000 websites. The code redirects visitors to fake Q&A discussion forums. Read the whole story
Advertisers can now select a frequency target and YouTube will optimize for maximum unique reach with a frequency goal.The option for video campaigns allows … Read the whole story
Ad messaging skewed heavily negative this election cycle, emphasizing what voters could lose rather than gain by voting for either party, according to an … Read the whole story
Emodo's strategy to help advertisers reach its audience through an advanced native ad format positions the company for massive growth. Read the whole story
Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user. Read the whole story
COMMENTARYInitiative has a roadmap for setting technical standards and creating a structure to normalize ad buying, measurement and reconciliation across CTV, linear and broadcast … Read the whole story
COMMENTARYWhen Nestle tested mobile ads delivered via 4G, versus WiFi, it found no loss in reach or effectiveness, but reduced its carbon footprint 47%. Read the whole story
Email -- while a widely implemented strategy -- is not getting much of an increase, Sagefrog Marketing Group reports. Read the whole story
