Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Network now supports Video Ads for all in the U.S., Canada, U.K., France, Germany, Australia, and New Zealand. Read the whole story
Reddit has announced the hiring of two execs in its ad business as the company sees substantial growth: Roelof van Zwol as Reddit's VP, … Read the whole story
The activist hedge fund told Alphabet execs the company would be more efficient with fewer employees and reduced costs and long-term bets such as … Read the whole story
More than two-thirds of respondents to an Opera Survey said they use TikTok to search for information. Read the whole story
Day One of the ARF's annual "Attribution & Analytics Accelerator" began the way past years have: raising as many questions as answers on various … Read the whole story
The new feature allows advertisers to enhance targeting, reduce waste and provide more relevant ads for listeners. Read the whole story
#ShopSmall, launched in partnership with American Express, will give small businesses platform insights, guidance and ad credit for eligible brands. Read the whole story
About 37 million U.S. households now use at least one AVOD or FAST, per Parks Associates research. Read the whole story
TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also … Read the whole story
vMVPDs gained 900,000 subs, but cable and satellite dropped a hefty 1.7 million. Read the whole story
But most B2B marketers say content marketing is more important than it was last year, the Content Marketing Institute and MarketingProfs report. Read the whole story