YouTube is launching a shoppable Shorts challenge this week that will take place during its holiday event, From YouTube to You. Read the whole story
YouTube is testing affiliate marketing for Shorts in the U.S. with creators, and a shopping feature for Shorts in select countries. Read the whole story
Adobe has announced a partnership with Hilton that will allow students to learn in-demand marketing skills and a chance to win $60,000 in cash … Read the whole story
Newly appointed CMO John Boris previously served in several C-suite and executive leadership roles at Shutterfly and Zagat. Read the whole story
Recession brings economic pain but also opportunities as large brands face setbacks that make room for new brands. Read the whole story
Meta Platforms users seek to revive a lawsuit accusing the company of facilitating illegal ads. Read the whole story
Second annual survey of marketers by Go Addressable finds greater adoption, positive assessments by buyers. Read the whole story
While the agency consensus currently projects 11.8% growth for 2022, our index averages +1.6% for the first 10 months of the year. Read the whole story
For one, we'll see contextual targeting as a solution for decreasing cookie dependency. Read the whole story