Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google will offer service-provider terms to supplement existing data-protection laws effective Jan. 1, 2023. California, Colorado, Connecticut, Virginia and Utah will take on new data-protection laws
that apply to collection … Read the whole story
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by Laurie Sullivan
Google announced the release of features Thursday related to Maps, Search and Shopping, including many announced during its Search On event in September. Read the whole story
by Laurie Sullivan
More consumers plan to shop on Black Friday than on Cyber Monday and Small Business Saturday, according to Jungle Scout. Here's why shopping in … Read the whole story
by Laurie Sullivan
Yelp Spotlight Ads, introduced Thursday, aims to help national and regional brands reach consumers on its homescreen. The ad unit is supported by a … Read the whole story
by Colin Kirkland
Many think TikTok could overtake Amazon and Google as it moves into the ecommerce space with an in-app shopping feature, plans for global fulfillment … Read the whole story
by Robert Williams
The search for a cookie replacement comes as about 30% of global web traffic is unaddressable because of cookieless browsers. Read the whole story
by Wayne Friedman
TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partner to use the media company's Hispanic household data graph for its brands. Read the whole story
by Steve McClellan
At the group level, per the COMvergence rundown, WPP's GroupM ranked first ($3.1 billion), followed by Publicis Media ($2.6 billion) and Omnicom Media Group … Read the whole story
by Joe Mandese
"The goal was to make it actionable and to get this data in the hands of all the planners in order to make it … Read the whole story
by Karlene Lukovitz
TikTok is projected to increase its share of global online video ad revenues from 15% to 24%, and its Chinese Byte Dance-owned sibling app … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
So said Sequent Partners' Jim Spaeth, summing up the third day of the 2022 "Attribution & Analytics Accelerator" conference, co-hosed with the Advertising Research … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The underlying premise continues to be that CTV platforms and streamers won't share crucial viewing data with advertisers. You can throw the label of … Read the whole story
COMMENTARY
by Eric Perko
For one, we'll see contextual targeting as a solution for decreasing cookie dependency. Read the whole story