The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft's Security Threat Intelligence team. Read the whole story
The global provider of hybrid customer experiences has launched a campaign to demonstrate the need for location-based businesses to combine online and offline channels. Read the whole story
"It's not just about the Gap customer shopping the products on Amazon, but the Amazon customer finding the Gap," said Emily O'Toole, vice president, … Read the whole story
An analysis of the online searches in Google Trends related to tech layoffs estimates the interest skyrocketed to 14 times the average weekly volume … Read the whole story
The 44% of media buyers not even considering such investments cite the metaverse's newness, lack of standards, and lack of budget, among other concerns. Read the whole story
Citing the impact of rising inflation and disruptions in their supply chains, the ad execs said they have reduced overall ad spending by an … Read the whole story
Consumers -- especially older generations -- tend to be much less familiar with Cyber Monday than they are with Black Friday. Read the whole story
The contrasting ad spending projections reported by buyers sync with the opposing viewership trends for streaming and traditional TV. Read the whole story
A recession isn't just an opportunity to invest. It's an opportunity to invest smarter. Read the whole story
The marriage of marketing and gaming is here, but how can you uunlock that secret level that leads to a win? Read the whole story
A custom-built game on the Roblox platform aimed to reach consumers ages 18-34 in an initiative tied to a charitable cause. Read the whole story
"But what is it morphing into," Sequent Partners Alice Sylvester asked, setting the state for the fourth and final day of the "Attribution & … Read the whole story
Should we blame marketing, social media, and star appeal for the dramatic fall of crypto exchange FTX? It spent $60 million on national TV … Read the whole story