A glitch in Amazon's system caused many advertisers to potentially overspend up to hundreds of thousands of dollars, while others underspent, causing them to miss out on holiday sales, according … Read the whole story
About 5,500 brands now have access to Coupons, and Stock Up & Save promotion campaigns. In the coming months, Instacart will improve on the … Read the whole story
Some 88% of respondents to a survey said it's important to understand how online review platforms determine reliability of reviews, and 85% said they … Read the whole story
Email reportedly will be handled by notifications, and there will be no inbox. Read the whole story
The share of ad spending going to CTV will rise from an average of 11.3% this year to 16.3% in 2023. Read the whole story
The updated outlook from BIA Advisory Services projects a 0.5% overall decline that reflects uncertain economy, lack of major elections in 2023. Read the whole story
As a result, the Institute for Advertising Ethics has teamed with the Alliance for Audited Media to add a new module on ad fraud … Read the whole story
MediaPost has selected GroupM as its holding company, and its Mindshare unit as our media agency of the year for 2022. A special edition … Read the whole story
Marketers have long been using account-based B2B marketing to align sales and marketing against a predetermined list of key accounts. Read the whole story
The fastest way for in-house teams to fail is expecting them to deliver the same amount of work with fewer resources. Read the whole story