Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Affiliate marketing continues to grow, but the channel will not "truly bloom" without measurement solutions. Advertisers must think about how to measure their investments in affiliate to better
integrate them … Read the whole story
by Colin Kirkland
Over-the-counter advertisers' spend exceeded $73 million in September and October -- with October up 30% to $41 million, a report by Media Radar finds. … Read the whole story
COMMENTARY
by Joe Mandese
The last time one of the big agency forecasting units even referenced "mobile" in its year-end outlooks was in December 2020, when IPG Mediabrands' … Read the whole story
by Rob Williams
More than half of marketers said their biggest challenge was understanding customer data to grasp current trends. Read the whole story
by Colin Kirkland
In the month after Elon Musk bought Twitter, its decentralized rival Mastodon received widespread coverage from the media and saw traffic explode 588%. An … Read the whole story
COMMENTARY
by Lara Balazs, Op-Ed Contributor
As words like "diversity" and "inclusion" become buzzworthy, it's important to not just check the box. Inclusive marketing starts with what's happening inside your … Read the whole story
by Joe Mandese
The changes include "a special focus on bold creativity from independent media agencies" and "refreshes" to other major categories, as well as extending the … Read the whole story
by Fern Siegel
MottoRep is a white-labeled platform the mortgage brokerage network uses to streamline digital marketing efforts and increase customer engagement in local markets. Read the whole story
COMMENTARY
by Michael Baer
Focusing first on "who" makes sure your "why" isn't just about you, but instead is about understanding and fulfilling a real need of your … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
14 dot-com companies ran ads during 2000 Super Bowl. Many of those companies were defunct a few years later. Read the whole story
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by Todd Wasserman
GroupM expects global ad spending to rise 5.9% next year. That's down from the 6.4% GroupM estimated in June. Read the whole story