Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Yelp has made significant changes to its app for businesses trying to reach consumers through high-quality leads, to help consumers hire service pros and manage projects. Read the whole story
by Robert Williams
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies. Read the whole story
by Karlene Lukovitz
The platform will also reportedly introduce another revamp of its Twitter Blue verified checkmarks program today, and is considering bringing content moderators in-house. Read the whole story
by Karlene Lukovitz
The feed, customized with users' direct input and through tracking their behavior, also allows for Instagram-like "liking" of content. Read the whole story
COMMENTARY
by Steve Ellwanger
"We think that reflects notable changes in consumer behavior coupled with changes in legislation at the state level," says Cowen analyst. Read the whole story
COMMENTARY
by Elise Stieferman
One tactic: Be OK with being wrong. Any and all insights, whether positive or negative, mean progress for better understanding your brand. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In today's world, we seem to be easing into a model in which each platform has its own set of metrics and methodologies. Read the whole story
by Wayne Friedman
TV network-based companies have increased on-air media time and paid-ad spending by 8% to promote their own programming to $2.19 billion in total media … Read the whole story
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by Richard Whitman, Columnist
The Montreal-based commerce agency will join the holding company's Wunderman Thompson global network. Read the whole story
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by Steve McClellan
A Place for Mom (APFM), the online platform and senior living advisory service, has awarded Horizon Media direct marketing subsidiary Horizon Next its digital media business across … Read the whole story