Performance Marketing Insider
by Laurie Sullivan, Staff Writer
"The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests," according to the company's blog
posted November 30, … Read the whole story
by Laurie Sullivan
Google announced on Tuesday it will launch a simulation tool for eligible advertisers, providing insight into how automated bidding would affect a live data-driven … Read the whole story
by Laurie Sullivan
More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP … Read the whole story
by Joe Mandese
Fixed output-based fees continue to rise because of "greater administrative efficiency," the 2022 "Agency Compensation Report" finds, while media commissions have slid to just … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Keep in mind: In a recession, consumers are less defined by demographics than mindset. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Everyone from nine state governors to the FBI, FCC and various senators are concerned about security risks from the the China-owned phenom. Read the whole story
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by Ray Schultz
This conforms to a pre-recession narrative, but some firms saw 25% increases, Oarex reports. Read the whole story
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by Wendy Davis
The Supreme Court wants to hear from the Solicitor General about whether Genius can sue Google for allegedly scraping and displaying song lyrics. Read the whole story