Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Recycled Records campaign introduces an original EP made up of the sounds taken from the company's bottle-to-bottle recycling process, along with a versatile sound library and short film. Read the whole story
by Laurie Sullivan
Privacy search engine Neeva last year committed 20% of its revenue to online publishers and content creators. Now with 1 million monthly users -- … Read the whole story
by Laurie Sullivan
You.com today announced an open platform allowing application developers to build custom search apps to help consumers find products and services. The apps serve … Read the whole story
COMMENTARY
by Karlene Lukovitz
Down from 14% in 2022. Brand advertising is expected to help counter lower performance marketing spend. Read the whole story
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by Fern Siegel
The digital out-of-home activation is part of the company's ongoing "The Future is Unfolding" campaign with Samsung. Read the whole story
by Wayne Friedman
Netflix is off to a rough start with its ad option -- giving back cash to its initial advertisers due to an inventory shortage … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Is it possible for legacy TV/video companies to survive this kind of world without similar adjacent market subsidies? Read the whole story
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by Colin Kirkland
IAS aims to to provide greater transparency for in-game ad performance by verifying Gadsme's ad inventory globally while providing marketers with third-party viewability and … Read the whole story
by Robert Williams
The portion of marketers in the U.K. who cited challenges communicating with colleagues has grown from 26% last year to 33% this year. Read the whole story