Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marin Software recently reintroduced the company and its platform as MarinOne -- one place from which marketers can manage services such as LinkedIn accounts, Google Ads, display ads and native … Read the whole story
by Laurie Sullivan
Listings Verifier and other features support Yext's Answers Platform. Twitter and Instagram have been added to the Yext Publisher Network to give customers of … Read the whole story
by Laurie Sullivan
Publishers, developers, and advertisers have a new opportunity to collaborate in 2023 when it comes to in-app gaming, according to data released this week … Read the whole story
COMMENTARY
by Karlene Lukovitz
Netflix's high-profile failure to deliver on some viewership guarantees with its new AVOD isn't all that surprising - which speaks to this new medium's … Read the whole story
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by Colin Kirkland
Kuona uses machine learning to optimize promotions by retailers and CPG companies to show which ones are succeeding, then automatically optimizes product prices and … Read the whole story
by Colin Kirkland
Bitcoin, the first cryptocurrency to be introduced, is the most Googled cryptocurrency, followed by the Shiba Inu coin, Dogecoin, and Ethereum. Read the whole story
COMMENTARY
by Will Ashton
What factors are causing brands to hold back, and how much of each issue is based in reality? Read the whole story
by Ray Schultz
Brands can use accelerated mobile pages (AMP) to offer web-like experiences within an email. Read the whole story
by Ray Schultz
Chatbots are growing in popularity, but email remains the most popular channel among B2B marketers, Botco.ai reports. Read the whole story
by Wayne Friedman
While AVOD platforms are projected to rise 27% to $9.6 billion this year, digital TV-video has been impacted by a drastically weaker scatter TV … Read the whole story