Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Instagram and embedded tech on the sweater make it possible to see data about the devastating fires that impacted Spain in 2022. The data comes from the Spanish Ministry for … Read the whole story
by Laurie Sullivan
YouTube could gain exclusive rights to the National Football League Sunday Ticket, a subscription-only package that allows football fans to watch most Sunday afternoon … Read the whole story
by Laurie Sullivan
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats. Read the whole story
by Laurie Sullivan
The FTC guidelines are intended to prevent unfair and deceptive practices, similar to guidelines from Google and Microsoft. Read the whole story
by Wayne Friedman
The bulk of ad spend on Roku and Amazon Fire TV is through virtual pay TV providers such as Hulu + LiveTV, Pluto TV, … Read the whole story
by Ray Schultz
The pair reached their peak in 2017, when they generated 54.7% of all ad revenue. Read the whole story
COMMENTARY
by Kiri Masters
Most marketers need a now, next, and later plan for expanding beyond Amazon. Read the whole story
by Karlene Lukovitz
Relatively small percentages plan to subscribe using the new Disney+ and Netflix ad-supported tiers, finds Hub Entertainment survey. Read the whole story
by Robert Williams
Looking ahead to 2023, Experian forecasts that advertisers will be less adventurous as the global economy slows. Read the whole story
COMMENTARY
by Fredrik Kinge, Op-Ed Contributor
The news has been full of stories about layoffs from Big Tech firms. Does this tell a story of trouble brewing among Big Tech … Read the whole story
by Les Luchter
Catalina Marketing is keeping score of store sales related to the current "tripledemic": flu, COVID and RSV (respiratory syncytial virus). Read the whole story