Performance Marketing Insider
Google Sign-in Pop-Up Protection will help hide pop-ups on non-Google websites in Google's apps and extensions. Users downloading or updating the DuckDuckGo apps or Firefox, Chrome, Brave, or Microsoft Edge … Read the whole story
YouTube will license the residential rights for seven years, which are valued at about $2 billion per season, but the NFL will also seek … Read the whole story
Microsoft Advertising has further expanded internationally and released new updates for Hotel Price Ads and an update for Microsoft Store Ads. Beginning in January, … Read the whole story
A study on B2B marketing trends reveals businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023, … Read the whole story
Vizio is integrating BrightLine's Accelerator formatting tech, already used for interactive ads on Hulu, Peacock, Discovery+ and other platforms. Read the whole story
- COMMENTARY
Live shopping, notoriously popular in China, could be what keeps older platforms now creeping into TikTok's shadow relevant. Read the whole story
Cosmetics brand Lush is offering valuable email newsletters. The brand quit Facebook, Instagram, TikTok and Snapchat and is "encouraging their audience to spend time … Read the whole story
More than two-thirds of consumers on average said advertising had become more diverse, while 12% said it had become less diverse. Read the whole story
- COMMENTARY
Tactical pieces (search, programmatic, etc.) are often the focus. But it's really the work done within the bookends - before and after those tactics … Read the whole story
- COMMENTARY
Over half of companies feel their signal mix is less than ideal, 6sense reports. Read the whole story
