Performance Marketing Insider
by Laurie Sullivan, Staff Writer
With more than 9 years at Disney, Ricky Strauss most recently was president of content and marketing, Disney+. He helped guide its launch and acted as president of programming for … Read the whole story
by Laurie Sullivan
Working through its business unit Jigsaw and with the Tech Against Terrorism group, Google has developed a free tool that can identify and remove … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Welcome to advertising and data 2023. Advertisers will invest more in data, tech and cloud services this year as companies in North America and … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Swimwear, footwear, lingerie and birth control captured readers' attention last year. Read the whole story
by Wayne Friedman
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-screen campaigns across all its networks and media platforms, "to better represent its … Read the whole story
by Karlene Lukovitz
Combined share of 48.4% of U.S. digital ad spend is down from 54.7% in 2017. Read the whole story
COMMENTARY
by Cara Pratt, Op-Ed Contributor
For one thing, retail media will transform branding strategies. Retailers can segment audiences in ways that traditional media can't. The medium will also fuel … Read the whole story
COMMENTARY
by Karlene Lukovitz
Although SVODs' global content spend is projected to rise 8%, spend for broadcast content is forecast to dip 3%. Read the whole story
COMMENTARY
by Shelly Schroedl
Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think. Read the whole story
by Richard Whitman, Columnist
The new firm, called Weightless, will work with clients to optimize their use of complex technology and marketing platforms. Media veteran Barry Lowenthal, Warner … Read the whole story
by Sarah Mahoney
Readers just can't ignore great concepts, powerful executions and ideas that might work for their brands. Read the whole story