Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As marketers increasingly turn to attention metrics to improve outcomes in media planning and buying, DoubleVerify today announced it has received MRC accreditation for its DV Authentic Attention
metrics, an … Read the whole story
by Laurie Sullivan
Microsoft has an exclusive relationship with OpenAI. In addition to the billion-dollar investment, it has a license to use the OpenAI text generator AI … Read the whole story
by Laurie Sullivan
The EDPB told Meta it must obtain opt-in consent from users for advertising and rejected the claim by Meta that its use of personal … Read the whole story
by Laurie Sullivan
Monique Pintarelli talks about life and her new position as president, the ad industry, and the future of Teads. Read the whole story
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by Karlene Lukovitz
Managed service media clients can automate steps, workflow with addressable buyers. Read the whole story
by Sarah Mahoney
Consumers expect beauty brands to offer self-care, wellness and a sense of play -- as well as more evidence that they work. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional TV companies are a long way from competing with digital ad dollars, especially when considering competition with Google and Meta. But one chart … Read the whole story
by Wayne Friedman
Amidst a growing market of new alternative TV and media "currencies," Nielsen's highly anticipated, cross-platform measurement system Nielsen One will start up January 11. Read the whole story
by Wayne Friedman
Paramount Advertising will be using the open-source Unified ID 2.0 to transact advertising deals across its channels. Participating advertisers can match their first-party data … Read the whole story
COMMENTARY
by Adrienne Cadena
For one: Keep the creative hook simple and fun. Read the whole story
by Wayne Friedman
Although the NFL and college football brought in a collective $1.1 billion for the month, the NFL lost 15% in national TV ad dollars … Read the whole story