Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Mateusz Mazurek, creator of .dotisto, built an engine that collects and serves up information on all available domain extensions and calls the free tool an "instant internet domain search engine." Read the whole story
by Laurie Sullivan
"The technology will enable Coveo to guarantee performance," says Brian McGlynn, GM commerce solutions, Coveo. "We are willing to guarantee our clients an ROI." … Read the whole story
by Laurie Sullivan
The cost of social will rise the most, according to Criteo's report - The Advertiser's Guide to New and Emerging Channels in 2023. Read the whole story
by Joe Mandese
The ANA, 4As, CIMM study comes days after the networks announced a media-owner committee to set new currencies, and concludes sellers have been aggressively … Read the whole story
by Karlene Lukovitz
Amazon set a high $60- to $80 CPM on 'TNF' inventory, and failed to deliver on its preseason audience estimates--but it did deliver significantly … Read the whole story
by Colin Kirkland
AWS on Wednesday said it is partnering with Ava Labs, which is building out the layer-1 blockchain Avalanche, to help enterprises, institutions and governments … Read the whole story
COMMENTARY
by Jon Last, Columnist
As we get ready to host the next World Cup in North America, soccer is indeed making some inroads in popularity, but not to … Read the whole story
COMMENTARY
by Jeff Snyder
It's simple: Memorable brand experiences tend to leave an impression on consumers simply because they are remarkable. Read the whole story
by Robert Williams
Improving the customer experience is the most commonly seen benefit of personalization. Read the whole story
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by The Editor
Beginning today and running through our Jan. 25 awards ceremony, MediaPost will publish a special daily awards newsletter featuring our Agency of the Year … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
2023 will be the year artificial intelligence becomes enabled for everyday life, from restaurants to every other kind of workplace. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Development of VRS is key to DOJ's efforts to hold Meta accountable for discriminatory ad delivery on its platforms, says DOJ attorney. Read the whole story