Treegoat Media says its technology unlocks the value of content trapped in long-form media, detects subjectivity and provides an objective evaluation free of preconceptions and bias. Tony Hill, founder of … Read the whole story
Marketers' confidence continues to wane as the number of consumer choices for brands and expectations for personalization make it difficult to manage campaigns and … Read the whole story
Many companies have announced integrations with the tool, which enables businesses to claim location place cards and customize the way key information appears to … Read the whole story
Yeah, Blockbuster's pretty much defunct, but some living brands are also trending downward, according to Interbrand: Facebook, H&M, Intel. Read the whole story
Google is urging a federal judge to dismiss antitrust lawsuits alleging that the company monopolizes the market for search engines. Read the whole story
Walmart's partnership with Salesforce AppExchange will enable other retailers to provide Buy Online and Pick Up In-Store services. Read the whole story
WideOrbit says ZingX will be available in 184 out of 210 markets, providing 87% U.S. national reach, with inventory from local TV stations. Marketers … Read the whole story
I just told all of our employees that from today forward, all of their jobs are going to change through AI bots. Read the whole story
As zero-party data is provided voluntarily, it affords marketers an unrestricted view of consumer needs and preferences, facilitating long-term relationships and loyalty. Read the whole story
Attention to detail in designing and targeting mobile ads will be more crucial than ever this year and going forward. Read the whole story